The PFRD's main ideology is modern liberalism. This means they believe in individual freedoms, but also that the government has a role to play in ensuring fairness and justice.

Individual Freedom: PFRD champions the rights of people to express themselves, choose their religion, and pursue economic endeavors without undue restriction.
Economic Inclusivity: While embracing the free market, PFRD also emphasizes the role of the state in regulating industries to ensure fairness, promoting small businesses, and providing a safety net for the vulnerable.
Environmental Stewardship: PFRD is committed to sustainable policies and green development.
Education & Health for All: PFRD promotes an egalitarian approach, seeking to expand access to quality education and health services for every Kenyan.
Decentralized Governance: PFRD aims to empower local governments further, ensuring resources and decision-making powers are allocated more equitably across regions.
Anti-corruption Drive: PFRD positions itself as a vanguard against corruption.

Detractors may argue that the PFRD's ideologies are idealistic and its leadership untested.
Some critics may express concerns about its ability to navigate Kenya's intricate political terrain.

The PFRD emphasizes social equality and equal opportunity. They support all rights of individuals as entrenched in the Kenyan constitution. This includes:

1. Cultural liberalism
2. Civil libertarianism
3. Feminism

The PFRD's economic policy positions align with those of the middle class and the majority poor and vulnerable groups in Kenya. Here are some examples:

1.  
2. Progressive tax system
3. Higher minimum wages
4. Social Security
5. Universal healthcare
6. Public education
7. Subsidized housing
8. Infrastructure development
9. Clean energy investments

The PFRD will use a  thorough analysis to ensure its ideology is realistic, feasible and effective. This will include:

1. Baseline analysis to develop a party-organization strategy
2. Analysis of internal and external stakeholder engagement
3. SWOT and PESTLE analysis to assess strengths, weaknesses, opportunities, threats, political factors, economic factors, social factors, technological factors, legal factors, and environmental factors.

If you lose your membership card, please report to info@pfrd.org immediately.